When is it the right time

26th January 2012

I am finding that a lot of my meetings with potential new clients are ending in the “not right now” scenario. Yes they love the concept, yes they realise they must do something different to change and improve things, but they want to wait and see what happens over the next couple of months before they actually do anything.

Now of course this is largely my fault that I can’t get them to see that they are just making excuses for themselves, but tough and uncertain financial times can have a very unsettling and unnerving effect on people, and they opt for what they may view as the safest option. But is it really?

The thing is, the doing nothing different, waiting to see what will happen option, is far more likely to lead to a bad outcome. If you realise that things are not going well as it stands, why would you keep on doing the same things? So change of some sort is likely to be beneficial, but why wait to do so. The longer you wait the worse things are likely to get.

Some people simply find the fear of spending any money takes over, and they find themselves almost like the rabbit in the headlights, terrified of what is coming, but unable to move. Naturally it is unwise to spend money you don’t have, but if at all possible, if investment is needed to make changes, or generate leads, then it is essential to do just that.

The businesses that adapt and move, are always the ones that survive, and eventually come out on top. If you look around you and see who is doing what for their business, inevitably the ones who being most innovative, finding newer and better ways of doing things, and investing in change, are the ones who are doing the best.

So are you one of the leaders, making changes, or are you still waiting for the right time?

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