When is a goal a true goal?

9th June 2011

This may seem a slightly odd question, but understanding the difference between what you think are your goals, and what your true goals are is extremely important.
Many people I meet both in the business or social arena will tell me things they want to do or achieve, places they want to go, and money or possessions they aspire to, but for the most part these are just words which they think sound good, but in reality they are never likely to pursue them with any determination. In fact often if someone offers them the chance to fulfill their goal (or at least start the process of fulfillment), they will find an excuse for not taking part.
Some goals, however, are things that we really honestly want in life, and we are prepared to do whatever it takes to achieve them. It often takes a huge amount of self sacrifice and single mindedness, but if you truly want something in your life, then you have to do what it takes to get there.
My son is a very keen cricketer, and plays at a good level with many young lads who all apparently have aspirations to play at the top. However, how many of them are really prepared to put in the hours of practice required to get them there. Do they know what it is going to take, and once they find out, will they still be prepared to make the effort. Seeing Alastair Cook yet again batting his way to just short of 100 runs on Friday shows what true determination to be the best means.
So as business owners, when you next sit down to think why you are doing what you are with your business, perhaps it is worth re-assessing what are your true goals. Then you will find it easier to set a path for the business to take, and of course you will often be more likely to take the necessary actions to make things happen and fulfill your dreams.

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