Visualisation

30th June 2011

When I first started business coaching, I found the concept of visualisation quite hard to comprehend. Exactly what did it mean, and how could it possibly be beneficial to anything, especially in the business world?
Those of you who regularly read my blogs will know that I love my sport, and visualisation is now a commonplace thing for many sportsmen. Matthew Hayden, an opening batsman for Australia, used to go and sit on the pitch before the start of the match visualising where and how he was going to hit the ball, and it certainly did him no harm. Many successful golfers visualise their ball landing on the green before they play their shot, and Johnny Wilkinson, arguably the best all time stand-off half for England, used to visualise the ball going between the posts every time he kicked it. So many obvious examples of the success that this practice can bring on the sports field.
But what about business. Well interestingly enough I have recently been working with a business who have employed a telemarketer to boost their leads. Unfortunately she has been missing her targets week in, week out, and so we felt we needed to offer further help and training. Part of this has been to visualise the positive outcome she will achieve by following the process and script we have given her. We suggested that before she starts each morning, that she sits quietly and visualise the number of meetings she will secure for the business, and already we are seeing positive results.
I know from my own experience, that visualising the positive outcome of a sales meeting gives me a far greater chance of securing the business, and have proved it to myself on many occasions.
So if you are struggling to achieve something important in the business, why not try a spot of visualisation, and see what happens.

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