7th November 2013
I love it when my clients get “it”, whatever the “it” might be. Doing a cash flow, carrying out some marketing, writing a business structure, or simply saying something which shows they understand and have changed.
Yesterday I had one such “Eureka” moment, when one of my clients said “I think I should put a day (or an afternoon) aside to work on the things which need to be done a move the business forward. In other words he had realised how important time spent working on, rather than in, the business can be. The trouble is that most people take a long time to take this on board because all they can see is the need to increase their sales, and the only way to do that (as they see it) is to carry out the contracts themselves.
Another client I have recently started working with is a prime example of this, constantly going from feast to famine because they can’t find the time to do more marketing while they are working on a contract, and therefore there is always a lag between money coming in and the next job. In their own words they spend their whole time just “bumping along the bottom” and can never break free to the next level because they are always working in the business and therefore do not have consistently good income month on month.
There is no quick fix for this problem, but simply by understanding that you have a problem and why it exists is a good start. Then at least you can start to do something about it. And if you are not sure how to go about it, why not get in touch, and I can help you take the first steps.
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