Something for nothing

13th November 2012

At the risk of stepping on to political ground, I find I am increasingly frustrated and annoyed by the general culture creeping into this country, of expecting something for nothing. In fact I would suggest that this has been a malaise moving into every aspect of our lives and our businesses for some time now, and I would argue has been encouraged by governments both in the U.K, and more typically in the U.S.

The trouble is, that something for nothing hardly ever exists, and there are very rarely short cuts which will bring in money and success without plenty of hard graft to warrant this. Too often I find that business owners now simply expect good things to happen to their business without planning, marketing and working hard on their business to improve it. Furthermore, if the business owner creates a culture of expecting things to happen the easy way, it is no surprise to find the staff doing the same. They don’t follow systems because they are always looking for short cuts, and they expect wage increases, even though they barely cover what is expected of them, let alone moving their part of the business forward.

So now is a really good time to change this frame of mind. Things finally seem to be turning around in the world economically speaking, and there are many reasons to be more optimistic for next year. But, don’t expect your business to suddenly get better along with the general flow, just because it deserves to. Put in the extra effort, set clear and challenging targets for next year and then reap the rewards.

If you want someone to push you and hold you to your new goals, come and talk to me.

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