Reflections

2nd May 2013

Have you ever noticed that how you treat people or how you deal with them, tends to be reflected right back at you. If you are polite and show respect, on the whole people will treat you in the same way.

The same principle also seems to manifest itself in your actions. If you turn up on time, or you always return phone calls when you say you will, or you reply to e-mails and read direct mail letters, then these things will more than likely be reciprocated. The things is, if you believe that this is the way to conduct business then people you deal with will quickly pick this up, and will mirror the way you behave. Of course sometimes you may never have met the people you are trying to contact, but if, as I do, you answer the phone to cold callers, and read the unsolicited e-mails or direct mailers sent, then there is far more chance that your target markets will respond to the marketing you aim at them.

First impressions are everything, and the way people meet and greet you will say a lot about them, and the way they perceive themselves and others. Sometimes I find people like to keep me waiting, and sometimes they are not even there, claiming something called them away at the last moment. I am prepared to give people one chance if they seem genuine enough, but I am always wary of such people thereafter. The thing is these sorts of people often find that their suppliers or customers let them down in one way or another, and they will complain avidly about this behaviour. However, they should only have to look at the way they do things to understand why it happens to them.

Treat people with respect, be positive and do good things for others, and the mirror will make sure that you get lots of good things back

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