Re-Energised

20th May 2014

One of the most enjoyable aspects of my business is re-awakening people’s reasons as to why they are doing what they do. It has the same effect on everyone, whether they are large successful business, or smaller ones struggling for survival, because all too often the people I work with have forgotten or suppressed their “Why”, and they find they are simply going through the motions, no longer getting any pleasure from the work they do. The trouble is, it is all too easy to slip into the routine that ends up with the same old thing year after year, just getting by. However, this never allows the business owner to enjoy the benefits of their hard work, and all they can see is doing the same thing forever, because they have to.

Once I start to ask questions about why they are doing it, and I start to explore what they envisaged when they set up their business, I can start to see the light come back into their eyes, as they start to remember all the lovely things they had envisaged when they began their journey. Sometimes I find that people have never really voiced what they really want in life, and the chance to talk about it, rekindles their desire and enthusiasm, and invariably they find a new purpose in what they are doing.

So if you have lost your way, take time to sit back and remember why you started your business. Think about your goals, envisage all the good things you want, and then decide on the best way to achieve them. Sometimes you can do this yourself, but sometimes it might help to have someone like me to help you.

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