Now or Never!

12th August 2010

Earlier this week I met with a very friendly business owner, who was keen to listen, and wanted to know what I could do to help him with his business. The business was going OK but as is often the case he didn’t really know what his break-even was, so was floundering in the dark. He acknowledged that this was something that he urgently needed to deal with, as was his marketing and his team management (among other things). In other words there was lots that needed to change and most of it quickly.
Then came the crucial point – when did he want to start? His reply was typical of many “I can see I need to do all these things, but why don’t we leave it for a month or two, just while I sort a few things out and get on a more even keel”. Now this person had been in business for 22 years, and nothing much has changed in that time (i.e. no structure, no systems, and no control) so why did he think anything was going to change in the next two months? Of course I pointed this out, and told him that he knew and I knew that he was kidding himself if he really believed this. The truth of the matter is that until he faces up to facts, nothing will change, and when I call him in 2 months time, the answer will be exactly the same
Sadly there is nothing unusual about this. In fact the vast majority of people are prepared to keep muddling through, rather than have to actually start to be pro-active and do things that whilst uncomfortable, will change their business and their lives for the better.
So next time you find yourself saying “I’ll just do…. before I make the necessary changes”, take a close look at yourself, and ask yourself the true reason for putting things off. If you genuinely want change, start today with the first steps. You’ll be amazed at what you can achieve if you keep taking small actions towards your goals.

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