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Business Coaching for Success

Missing in Action?

24th May 2016

We had some Australian friends visiting us over the weekend. They have been liaising with us for quite a while with regards to organising car insurance and a bank account for their son who will be staying for the summer, but also organising hotels and taxis for them.

The thing that is most striking about our dealings with all these services here is their reluctance to help. They create obstacles wherever possible (particularly insurers and banks) and the majority of companies we have rung have made it seem like we are an inconvenience, and in fact they would rather not have the business at all.

Making it easy to buy is an essential part of running a successful, profitable business. The harder you make it to buy and the more hoops you require leads to jump through to become a customer, the less likely you are to get new business. The hardest part for nearly all businesses is getting new customers, so why would you make it any more difficult than you need to.

Once you have the business it is then essential to provide the excellent service by under-promising and over-delivering, but our Australian friends once again said that on the whole their experiences had been that they were being over-charged for the services they were receiving.

When my son went to Australia, he walked into a bank and set up an account within 15 minutes. People went out of their way to help and everything was made simple and straight forward. It seems that on the whole a lot of businesses over here could do with taking notice of this and think carefully about how they treat both their leads and their customers.


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Business Life Ltd

Molens Cottage
Bures Road
White Colne
Colchester
Essex
CO6 2QF

Telephone: 01787 229908
Email: info@yourbusinesslife.co.uk

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