Focusing on your strengths

23rd August 2012

Why do the things that you don’t like doing, and are not very good at? So many business owners make the mistake of wasting time on the parts of the business which they really should leave to others. Of course when you first set up your business, the chances are that you will need to cover all the disciplines, (depending on whether you start up on your own or with one or two others), but you will quickly learn what you are good at and enjoy doing, and equally well what you don’t like doing (invariably the things you are bad at).

I recently met a couple setting up a new business. They have both worked for other people in the past, but have decided now it is the time to set up for themselves. It pretty soon became clear that they are technically excellent at what they do, but have little to no knowledge of cash flow, break-even, team set up and management, structure etc etc. The good news was that whilst talking it through they quickly saw that these gaps in their knowledge could greatly hinder their growth and ultimately could actually cause their venture to stumble and fall. On realising this they said “that’s why we need a coach”, in other words they really understood the power of getting help from others to do the things that they are not good at.

The other benefit of focusing on what you are good at, and enjoy, is that you are likely to be far more productive as well. When you are concentrating on these aspects, think of the business you bring in and complete. If you are wasting time on other chores, then you are taking out valuable money generating time.

If you don’t know how to do this, get a coach to help you.

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