Falling Numbers

11th February 2016

Something which seems to be a fairly common theme at the moment is that a number of the networking groups I have been attending seem to have stagnated, and in many cases numbers of attendees are dropping.

Networking groups do tend to go in cycles, but it is surprising that they all seem to be struggling at the same time, so I wondered why this might be?

Increase in business and activity could be one reason, and that coupled with the accompanying complacency it brings, could well be why people see less need for going out and finding new business. However, as we should all be well aware, this can quickly lead to the “feast/famine” syndrome, whereby we live off the immediate successes we have now, but fail to plan for the future, which is most likely to end in problems. It will be interesting to see if this theory is correct, and in 6 months time we find people running back to networking groups, in an attempt to bring in more business quickly.

Another theory that others have, is that there are simply too many networking groups, and it is very difficult to decide which to go to, after all there is only so much time to spend on this marketing strategy. However, there is only one way to find out which are good, and which not so, and that is to try them out.

I find that I seldom waste time meeting new people, and I am a firm believer that networking invariably works for most businesses.

Of course networking is only one marketing strategy, but as ever, be it good times or bad, I would always encourage my clients to keep their marketing activity up, as you never know when things may take a turn for the worse.

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