Dry Season

12th November 2015

Do you ever get to a stage where you begin to get short of leads, and the pipeline is looking a little empty. I imagine it happens to us all from time to time, and I am no exception. The reason in my case is almost always because I have become a little complacent, and possibly even a little bit lazy in maintaining my activity levels, to ensure the pipeline is constantly being topped up.

So what do I do? I find that invariably the best way forward for me is to increase my levels of networking and doing one to one meetings with people who I meet at these events. Sometimes I am uncertain about the likelihood of a networking meeting actually providing good contacts and leads, and sometimes I’m pretty unsure about the validity of the one to one meetings I set up, but almost always between these activities, positive leads soon start to appear again. It isn’t always directly from the meetings I go to, but just by re-energising myself through contact with new people, I find that my enthusiasm is re-kindled, and the positive energy I start putting out, soon reaps rewards.

I’m pretty sure it isn’t just me who finds this method beneficial. One of my clients has been a little down recently, sales have been slow, and he was becoming a little disgruntled. So I invited him along to one of my networking meetings, and I could tell from his body language he not only enjoyed it, but also was making some useful new contacts. In fact I have heard that within the last few days since the meeting he has generated some really good new leads and some significant orders.

Coincidence you might say, but I know it has a good influence on my results, and I can feel the positive effect it has on my general demeanour every time I attend an energetic new group. So next time you are wondering what to do to increase business, why not find a networking group and go along to see if it works for you. And if you want some help in finding the right groups why not give me a call.

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