Confidence is the key

22nd November 2012

What makes the difference between who gets what they want, who makes the sale, who becomes the leader, and who tends to remain in the background not closing sales? The answer is confidence. Not over-confidence and cockiness, but someone who is self-assured and relaxed, as these are the people who convince others that what they say and do is the way to go.

Being confident with yourself is a huge step towards this. A difficult thing to learn, but if you believe in yourself, your product, and in the way you conduct yourself (your values) then others will feel at ease in your company, making them more likely to agree with your point of view.

People can very quickly see through the superficial, over-confident type of person, because in reality they probably don’t truly believe in themselves. They quickly become incongruent between their words and their actions, and immediately break the trust that their team or potential clients might have with them.

Confidence doesn’t always mean you are right. If you are comfortable with yourself, you should be happy to put forward your point of view, but if others disagree and convince you that another path is better, and then you should be equally happy to accept that you are wrong and they are right. It doesn’t mean that you have lost or gone down in their estimation, you are simply confident enough to change your mind.

So next time you are selling something, be prepared, know your subject well, and visualise success through your self belief. The confidence you exude, your aura, will help you to get what you want in life.

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