Beware of Complacency

2nd July 2015

Complacency can be a major problem for any business, and I see it creep into many of my clients, in particular once they start to turn things around, and feel the benefits of the coaching.

It can happen to anyone, and recently I have even been guilty of this in my business. Things are going well, with a good base of repeat custom, and plenty of promise for the future. However, it only takes a few to say that they don’t want to do anything over the summer, or that they won’t start until later in the year, or not at all, and before you know it, suddenly things are not as rosy as you think. Hence the need to constantly work on lead generation even when you think you have finally cracked it.

I see it time and time again, even with some of my most successful clients. They think they can sit back and wait for the business to simply roll in, and suddenly they are faced with one or two rather thin months, and cash flow is looking dodgy.

Normally we are able to nip the downward trend in the bud, providing we address the marketing strategy as soon as possible. However, occasionally it takes a real crisis to occur to convince them that a radical change and increase in marketing activity is needed to set things in the right direction once more.

We spent a very productive morning addressing all our marketing activity earlier this week, and have subsequently put new plans into action, which will no doubt soon bring in more leads.

So if you are finding things have gone off the boil a bit, why not get someone to help you redress the situation soon, before it becomes too late.

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