Adapt and Prosper

7th April 2011

I seem to be finding that what with the rising price of petrol and other commodities, and a general feeling of uncertainty in the air, that the “marketplace” is a fickle mistress at the moment, and is likely to be for some time to come. Consequently, despite my overall optimism that things are getting better (borne out by a good first quarter for me and the majority of my clients), I am not completely relaxed about the situation, as I know circumstances can change very quickly. So now is not a time to sit back and await developments. Now is the time to think again – look at the possible scenarios ahead, and plan.

Never has the old adage “If you keep on doing what you’ve always done, you’ll keep on getting what you always got” been truer. So if you’re finding that your leads are reducing, that the incoming calls are dropping, your staff are underemployed, and the business seems to be in decline – do something fast. What can you change? Where else can you look for leads and more business? What other services or products could you add to your portfolio? If you sit waiting for the market to pick up, for the calls to increase, for things to get better, and wonder why nothing is happening, your business is in danger of gradually shrinking and ultimately dying.

Keep ahead of the game. Don’t sit wondering if one bad month was just a blip, and blame it on something out of your control. Assume the worst, and work out how you will stay afloat and beat the competition. That way when we do finally come out of this financial downturn, you will be ready to prosper and flourish.

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