A New Focus

14th January 2016

A belated “Happy New Year” to one and all. I hope you all had a good break over Christmas, and are now raring to go.

Lots of uncertainties face us in the coming year, weather anomalies, terrorist threats, and economic problems in particular emanating from China. So it is all the more important to do everything you can in your business to ensure its safe passage through times of turbulence.

Make sure you have clear financial targets in place, and have set a marketing plan that will allow you to achieve them. Have you set targets for individuals as well, so that you can hold your team accountable?

What are you going to do differently this year so that you don’t just keep getting the same as previous years? You may think that to match last years results is O.K., but a business which doesn’t keep growing, can easily run the risk of stagnating and bit by bit shrinking and then dying.

Have you looked at your product/service portfolio recently and decided if this needs refreshing or updating? Have you raised your prices recently? Do all your customers know everything that you do, or do you just assume they know?

Are you a bit too comfortable in your business at the moment and settling for good enough? When did you last actively get out of your “comfort zone” and challenge yourself and your team?

So lots of reasons to pause for thought, and decide on the best ways forward. Take a good hard look at yourself and your business, make some decisions as to where you want to go, and make 2016 a great year.

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