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Business Coaching for Success

A Guiding Hand

19th August 2014

Being patient and persistent is a very important part of making a success of your sales and marketing campaigns. I have been working with a couple of my clients on these fronts quite recently, and I have had to impress this on them because they seem all too willing to give up far too quickly.

If you have decided to do a telemarketing campaign, and after 20 or 30 calls or even 50 have yet to get a qualified lead, it doesn’t necessarily mean that it doesn’t work. You need to keep on at it, modifying the way you say things, or changing your questioning process, until you find the best way to get meetings. It is no good doing a few calls and then get dispirited and give up.

Of course as a business coach it is a big part of my role to keep people going, and to ensure that they do the things they least like doing. With a number of my clients, until they know me, they will act like the child, starting on something, giving up and then hoping I will do it for them. But I am not going to let them get away with this, and I will always throw it back at them to have another go. Sometimes it is cash flows, sometimes business structure, sometimes marketing plans, and whilst I will help them to take the right course, and ask the right questions to lead them to their desired outcome, ultimately it should be up to them to do it.

So “tough love” is the best way forward. If I take it off their hands they will never learn, and will always be dependent on me. However, ultimately if they want a business that can work without them, and the only way for that to happen is to keep on at it until they have learnt what it takes, and they have taught their team the same lessons.


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