Revisiting goals

27th March 2013

There is never a bad time to revisit your goals, but perhaps now more than ever is a good time. We have been bumping along the bottom, for so long now, battered and bruised by what the global economic situation keeps throwing at us, that no doubt for many, the goals and dreams that you once had have gradually dissipated, and it has now become a day to day battle to keep your head above water.

However rather than just throw in the towel and keep on taking all the bad stuff on the chin, why not sit back for a day, and remember the goals you had when you first started out, so you can re-enthuse yourself, and re-establish the drive and the fun in your business. Remembering the reasons why you started out in your business can help you to re-focus on the long term and then work back, rather than struggling with the short team and projecting forward.

If you start with the long term goals again, (and some of them may well have changed over the last 3 or 4 years) then you can work back to clarify exactly what you need to do this year to get you on the path to those ends. Then by breaking this year’s goals into monthly segments, little by little you start to re-set the targets you need to achieve to make the first steps to your long term goals.

Then you need to set your marketing strategy to hit your ideal customers, so you ensure you reach your short term goals, and start to re-kindle the good feelings you once had about your business.

So whatever stage you are at, be it early days, well established or even an old business, take the time to remember why you are doing this, and you will start to take control once again.

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