No Magic Tricks

21st November 2012

Business, and most business concepts have been around for as long as records exist. Yes, there have been refinements, and variations on a theme, but essentially the basics are always the basics. As a business coach I would love to have new tools and ideas to play with and teach people all the time, but in reality they don’t exist, and from my point of view it is a shame to admit to my clients that in all probability I won’t be telling them anything new.

However, coaching is not about that, it is all about getting people to see things differently, change the way things have been done in the past, and create focus on the end goal(s).

One of my clients has been resisting me pushing him to get his cash flow done, as he felt he was better off looking at the numbers the way he has always done. I reminded him that this was exactly why he had taken me on as a coach in the first place, to get him to change things so he can move the business forward.

Of course I don’t want to belittle the things that I coach my clients in, as many of the tools and ideas are new and unfamiliar to them, and therefore will help them in a practical way. However, what really makes the biggest difference is the change in mind set and attitude. Once people are prepared to look at things in a different way, and take on board that more often than not it is they themselves who are stopping the business progressing, then they can make meaningful, purposeful and permanent change for the better.

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