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6th September 2012

Over the last month I think we have been experiencing a collective reaction to the past couple of years of tough times, and indeed the promise of more hard times ahead. The feel good factor of the Olympics and Paralympics combined with the school summer holidays, gave everyone an excuse to put all the worries and fears to one side, and to say “no-one else is working, and I need a break from it all”, and then stick their head in the sand. A mass feeling of “if we don’t acknowledge it, it isn’t there”, has meant that many businesses have taken their eye off the ball, and hoped that when everything gets back to normal things will be better. But of course it doesn’t work like that.

Taking your hands off the steering wheel is not a viable option. It is virtually admitting that you have given up, and the recession has won. This is when as a business owner and leader, you have to stand up and be at your strongest. Yes things may be bleak, and the outlook uncertain, but all the more reason for redoubling your efforts, and planning what you need to do to stay afloat. In the immortal words of Shane Warne, the greatest Australian spin bowler, when asked what keeps him motivated, says that he tells himself “Never give up, just never give up!” You never know what might be just around the corner, or who you are going to meet to change your fortunes. If you stay on the railway line waiting for the train to hit, it most certainly will do so, but if you keep moving and keep working smarter, sooner or later the tide will turn.

So go to more networking events, try more new marketing ideas, and think about what else you could add on to your product portfolio. What has worked before, what haven’t you tried yet? Use the skills and ideas of your team, and keep taking positive actions to move your business forward.

If you have run out of ideas, don’t be afraid to admit it to yourself, and turn to others. Keep trying every avenue, and if you need some friendly advice, you could always try a business coach!


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