Bucking the trend

31st May 2012

How many times have you heard the old saying “If you keep doing what you have always done, you’ll keep on getting what you always get”? Except that now as a close colleague of mine pointed out, you are more likely to get less than you used to get by doing the same old things.

Despite people’s awareness of this, I still find business owners telling me that they know what is wrong with their business, but are still blindly following the same route, with the same personnel doing the same things. When I point this out to them, they swear that they will therefore make changes, and they don’t need me to help them, and to hold them accountable. 99 times out of 100 nothing changes, because once you put yourself in the mindset of “knowing”, then you are far less likely to be open to change. To make changes might be seen as admitting that in fact you “don’t know”, and therefore pride and stubbornness become your worst enemy.

So it is a breath of fresh air every time I meet business owners who want to make changes, and are prepared to accept that some outside help and advice can be hugely beneficial. In fact one of my clients is always pleasantly surprised by the path our meetings take, but equally well is delighted with the outcome, and the new level it takes them to.

Of course every investment you make at the moment must be carefully thought through, and where possible a level of return on investment assumed. However, if you are stuck in a rut, wondering how to change and move things forward, why not think about investing in a coach.

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