Technophobe

3rd May 2012

SEO, platforms, back links, HTML, these are not the latest fashion tips but that mysterious language of the computer and more specifically the internet. And immediately I know some of you will have mentally switched off. I know it all seems a bit strange, another language, and best left to the experts, but why?

Anyone with children will know how easily they deal with new technology. How often have I asked one of my daughters to install some new software or set up a new piece of equipment? An expert on tap, but is it really that difficult?

Now I am a real novice and I don’t always get it right first time, or even second, but I keep trying and bit by bit it is becoming clearer. And for businesses today, like it or not, a presence on the web is important, especially with the massive increase in the use of phones and tablets that can access the internet. More and more people are turning to the internet to find out information, be it the times at the cinema, cheap car insurance (is there such a thing?) or booking a holiday. Imagine how big your market could be.

So my advice is to take the plunge. Begin with one thing, why not join LinkedIn for example and once you are feeling more confident try something else, and before you know it you’ll be wondering why you were so reticent.

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