Time well spent

26th April 2012

When time is at a premium, how do you find time or even justify the time to sit back or take stock of your situation?

So often, when I first start talking to potential clients or even when I have started working with new clients, they say that they haven’t got time to spend with me, let alone working on the issues they need to be coached and trained on. Of course this is a genuine issue, and one which it is very hard to find a way around, except to say that I know from the last 9 ½ years experience of working with business owners, that the time spent sitting back and thinking through changes to be made, and actions to be taken, is time well spent indeed. In fact I would go as far as saying that putting time aside to plan the next steps will be every bit as financially important, as making a sale, or having a meeting with a new lead.

Talking through an issue with a business coach is invariably hugely beneficial, providing you actually do the things that came out of the discussion. I recently met with one of my clients who has been really struggling with time issues, and even in the short time we spent discussing his most immediate problem, the way forward became blindingly clear very quickly.

Take the time to sit back and analyse all the things you are spending time on, and then see which of those are making money (or potentially making money). Concentrate on those and off-load as many other things as you can, either to your employees, or possibly by outsourcing. Basically if you haven’t got time to concentrate on managing and directing the business because you are too busy doing “stuff”, then you urgently need to address your situation and find ways of changing it.

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