Happy New Year

5th January 2012

So Christmas is over, and I hope you all had a wonderful time with your friends and families. I always find it very hard to get started again after a nice long break, especially when I have really relaxed and enjoyed myself so much. Nevertheless, as for all of us, we need to hit the ground running in the New Year, and possibly more so than ever this January.

So how can we ensure that it is a “happy” new year, and indeed a good one throughout the year? Not easy bearing in mind the economic forecast, and the doom and gloom that the papers and television seem determined to spread about as much as they can. So it is all about believing in ourselves and our businesses, setting ourselves clear and specific targets, and knowing what we must do on a daily and weekly basis to achieve our goals.

It is no good keeping your head down and waiting for it all to go away. If you take that road, by the time you put your head back up again, there is every chance you will no longer have a business. For those of you regularly read my blog you will no doubt have written your goals (financial and otherwise) for the year, and will therefore now be in a position to plan how you are going to reach them. Redouble your efforts this year, not necessarily by working harder, but certainly by working smarter. Set yourself mini-goals (little stops) to achieve your end goals. For example I have determined to improve my conversion rate by 15% this year, so now I must plan the best way(s) to make that happen.

So make sure you do lots and lots of little things, take plenty of actions, and you are far more likely to reach your goals, and indeed have a Happy New Year.

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